Christine Vallaster 

My roots are in Vorarlberg (Austria). Ever since I have turned 18, I have always been curious to discover the big world. I lived in Great Britain, Hong Kong and Buenos Aires. At some point I ended up in Germany – where I still live with my family until today.

I have been Head of Marketing & Relationship Management (MRM) since September 2015. My professional career has always been a mixture between science and practice. My research interests have evolved around the topics of Corporate Brand Management, Strategy and Responsibility in an entrepreneurial context. If you want to know more about me and my topics, click here –, for a list of publication go to researchgate or follow me on LinkedIn.

I like the entrepreneurial way of thinking and acting at the Salzburg University of Applied Sciences.

Interested in Branding & Responsibility? Watch out the following:

Vallaster C., Maon, F., Lindgreen A. and Vanhamme, J. (2019): Serving Multiple Masters: MicroFoundations of Dynamic Capabilities in Hybrid For-Profit Organizations, Organization Studies,

Vallaster, C., Kraus, S., Lindahl, J.M. and Nielson, A. (2019): Ethics in Entrepreneurship: Identifying Streams of Past and Future Research”, Journal of Business Research, 99, 226-237,
Vallaster, C. & von Wallpach, S. (2018): Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach, Nonprofit and Voluntary Sector Quarterly, DOI: 10.1177/0899764018776373
Für weitere Forschungsarbeiten klicken Sie hier: