As a genuine Salzburg native, I represent the role of a local in our department. My focus in research and teaching lies in the areas of multi-sensual marketing, online marketing and advertising success measurement. In addition, I am a contact person for all those who want to discuss quantitative research designs. More information about possible survey methods is available at www.kinzinger.net/marktforschung
What I particularly like about the Marketing & Relationship Management department is the very good cooperation with local companies: whether practical projects, research projects or student studies, there is always something going on in our in-house Marketing Research Lab!