My roots are in Vorarlberg (Austria). Ever since I have turned 18, I have always been curious to discover the big world. I lived in Great Britain, Hong Kong and Buenos Aires. At some point I ended up in Germany – where I still live with my family until today....
As a genuine Salzburg native, I represent the role of a local in our department. My focus in research and teaching lies in the areas of multi-sensual marketing, online marketing and advertising success measurement. In addition, I am a contact person for all those who want to discuss quantitative research...
Born in Carinthia, I moved to Vienna to study. I worked as an assistant professor at the Institute for Trade and Marketing (WU Vienna). I have a lot of practical (e.g. from brand management at Manner) and research experience (e.g. as a visiting scholar at the University of Florida) and...
Dominik Walcher studied architecture and economics in Stuttgart, Munich and Berkeley (California). He received his doctorate from the Technical University of Munich in the field of innovation management. In 2006, Dominik accepted the professorship for marketing and innovation management at the Design and Product Management study program at the Salzburg...
Günter Berger (Head of the Business & Management Department of the Forest Products Technology and Timber Constructions study program. Born and living in Oberalm, exactly between the two locations of the Salzburg University of Applied Sciences, I teach business administration, SME and IMT courses in both facilities. From generating ideas...
Wolfgang Irlinger has been a full-time employee in teaching & research in the Design & Product Management Department since 2015. As a statistics expert, Wolfgang mainly teaches quantitative methods, applied mathematics and statistics in the field of market research. Wolfgang Irlinger comes from Bischofswiesen, his studies of business administration took...
