In our understanding of teaching, learning and further education are not a one-way street, but rather arise through lively exchange and discussions. Parts of our courses and seminars are theory and research-driven, other courses are very practice-oriented. Networking with corporate partners is very important to us and thus guarantees a transfer between theory and practice.

As professors and lecturers, we see ourselves as “troublemakers” in order to get out of the often-seen attitude of “… we’ve always done it that way …”.

Learning something new, facing new challenges and sometimes reaching your own limits is not always easy for students. Writing a bachelor’s or master’s thesis or working on a practical project in close coordination with companies from the field requires a lot of initiative, personal responsibility and perseverance! In the Marketing and Relationship Management (MRM) department, students are not left alone with these challenges – close coordination, numerous coaching sessions and intensive discussions ensure optimal learning success, high quality teaching and support the critical reflection skills of our graduates.

Our didactics are inclusive, this means we combine offline with online methods so that students can learn successfully.

In terms of content, we work in the following subject areas in the field of studies:

TEACHING BA
Education
TEACHING MA
Education
INTERNATIONAL
Education
CIRCULAR ECONOMY
Education

Posts

BMW visits the marketing department

On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program. Florian Resinger, marketing manager for Central and Southeastern Europe at BMW, visited the course and took the students into the fascinating world of automotive engineering...

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The University of Oregon visits the department

Initiated by Robert Zniva and Ingrid Hovdar-Stojakovic, the summer school of the University of Oregon attended the Salzburg University of Applied Sciences on June 12th. After a lecture on the topic of trade and consumer behavior, the US students were able to check out the Urstein campus and the work...

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Our external lecturers – Meet Mark Wever

As chief internal sales and customer service manager, I am employed by Walter Stauffenberg GmbH & Co. KG in Werdohl, Germany. In addition, I have been working as a lecturer at the University of Applied Sciences Kufstein since 2016 and teach the course “Sales & Customer Relationship Management.” I am...

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