In our understanding of teaching, learning and further education are not a one-way street, but rather arise through lively exchange and discussions. Parts of our courses and seminars are theory and research-driven, other courses are very practice-oriented. Networking with corporate partners is very important to us and thus guarantees a transfer between theory and practice.
As professors and lecturers, we see ourselves as “troublemakers” in order to get out of the often-seen attitude of “… we’ve always done it that way …”.
Learning something new, facing new challenges and sometimes reaching your own limits is not always easy for students. Writing a bachelor’s or master’s thesis or working on a practical project in close coordination with companies from the field requires a lot of initiative, personal responsibility and perseverance! In the Marketing and Relationship Management (MRM) department, students are not left alone with these challenges – close coordination, numerous coaching sessions and intensive discussions ensure optimal learning success, high quality teaching and support the critical reflection skills of our graduates.
Our didactics are inclusive, this means we combine offline with online methods so that students can learn successfully.
In terms of content, we work in the following subject areas in the field of studies:
#corporatebrands #conscientious #brands – what are they? what of them? What is their role (if any) in the #transformational process towards a more #sustainable #society Check out on their #cocreational processes and the danger of #greenwashing @Fachhochschule Salzburg Due to increasing pressure on behalf of #consumers, more and more corporate...
On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program. Florian Resinger, marketing manager for Central and Southeastern Europe at BMW, visited the course and took the students into the fascinating world of automotive engineering...
Economics has a proud tradition of more than 250 years at the University of Vienna. With more than 4,000 students, the faculty of economics has grown to become one of the most renowned research and educational institutions in Europe. Robert Zniva also completed his master’s degree in international business administration...
Initiated by Robert Zniva and Ingrid Hovdar-Stojakovic, the summer school of the University of Oregon attended the Salzburg University of Applied Sciences on June 12th. After a lecture on the topic of trade and consumer behavior, the US students were able to check out the Urstein campus and the work...
This was Robert Zniva’s tenth consecutive year teaching at the Vienna Children’s University. Together with Eva Lienbacher (Institute for Trade and Marketing at the Vienna University of Economics and Business) and Thomas Reutterer (Institute for Service Marketing, also at the Vienna University of Economics and Business), the event was full...
As chief internal sales and customer service manager, I am employed by Walter Stauffenberg GmbH & Co. KG in Werdohl, Germany. In addition, I have been working as a lecturer at the University of Applied Sciences Kufstein since 2016 and teach the course “Sales & Customer Relationship Management.” I am...
