BMW visits the marketing department

On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program. Florian Resinger, marketing manager for Central and Southeastern Europe at BMW, visited the course and took the students into the fascinating world of automotive engineering...

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Visiting the University of Vienna

Economics has a proud tradition of more than 250 years at the University of Vienna. With more than 4,000 students, the faculty of economics has grown to become one of the most renowned research and educational institutions in Europe. Robert Zniva also completed his master’s degree in international business administration...

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The University of Oregon visits the department

Initiated by Robert Zniva and Ingrid Hovdar-Stojakovic, the summer school of the University of Oregon attended the Salzburg University of Applied Sciences on June 12th. After a lecture on the topic of trade and consumer behavior, the US students were able to check out the Urstein campus and the work...

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Our external lecturers – Meet Mark Wever

As chief internal sales and customer service manager, I am employed by Walter Stauffenberg GmbH & Co. KG in Werdohl, Germany. In addition, I have been working as a lecturer at the University of Applied Sciences Kufstein since 2016 and teach the course “Sales & Customer Relationship Management.” I am...

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Giesinger Bräu day trip – Flight beer, franchising, and food trucks

Business administration students at the Salzburg University of Applied Sciences (this was part of a sales management course) were in attendance on March 17th, 2018 for our second day trip to Giesinger Bräu in Munich. Giesinger Bräu  is the newest and smallest of the Munich breweries, and made itself available...

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