Entrepreneurial Resilience and Collaborative Engagement in Digital Marketing Tools in the Form of Virtual Reality / Augmented Reality: An Analysis of Small-Scale Stationary Retail in Austria
Small-scale retail is losing more of its sales. Growing competition from large retailers, business model innovations from these and new players, and the introduction of digital technologies shape today’s retail sector. Small-scale retailers are also confronted with changing customer needs. Imperative for survival in retail in this current market environment...