What do people look at in an advertisement or on websites? How do consumers search and orient themselves on the sales racks? Eye tracking refers to a market research method, in which an eye camera measures where the viewer’s gaze falls. Eye movements that are imperceptible at first glance say...
The National Retail Research Knowledge Exchange Center (NRRKEC) retail symposium takes place at Nottingham Trent University every year. It was that time again in July 2017, with a selection of academics and practitioners from the UK trade dedicated to “Engaging the aging in the retail shopping experience.” Also invited was...
2nd Annual Meeting of the Institute for Applied Research on Aging From 21 to 23 September, the annual IARA conference on “Constructing and shaping aging in rural life” took place for the second time. Robert Zniva from the Department of Marketing and Relationship Management of FH Salzburg was also present...
Lecture at the University of Stirling Robert Zniva of the Marketing & Relationship Management Department presented his research at one of Scotland’s best universities. Stirling is a small town west of Edinburgh known for William Wallace (Braveheart) who suffered a bitter defeat at the hands of the English army. In...
In April 2018, Robert Zniva from the marketing & relationship management department and Markus Tatzgern from the game development & mixed reality department were invited as experts to the Public Conference of the Federal Army in Felbertal. This year, the Public Conference of the Austrian Federal Army took place with...
