#corporatebrands #conscientious #brands – what are they? what of them? What is their role (if any) in the #transformational process towards a more #sustainable #society Check out on their #cocreational processes and the danger of #greenwashing @Fachhochschule Salzburg Due to increasing pressure on behalf of #consumers, more and more corporate...
The understanding that urban brand management is a complex and social, uncontrollable process has arrived in the literature and is being adopted by practitioners in public institutions. Due to a lack of research, it’s not clear what the link between urban brand management and population initiatives or media is. This...
The largest European scientific marketing conference EMAC took place in Glasgow from May 29th to June 1st, 2018. The “Brand co-creation: Innovation Opportunities and Ethical Challenges” special session saw the head of the marketing department Christine Vallaster present a paper on the question of how hybrid companies (i.e. profit-oriented enterprises that...
