Finally out – our latest brochure on #Joining #Forces – The Impact of Responsible Business

Our three-years EU project ‘CE Responsible. Empowering Social Business in Central Europe’ at FH Salzburg sponsored by Interreg CENTRAL EUROPE Programme comes to an end. We aimed to connect forprofit businesses with an interest in supporting sustainable goals (so-called ‘altruistic entrepreneurs’) and social enterprises that need support in developing their...

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Co-Creation of Conscientious Corporate Brands – Facilitating Societal Change Towards Sustainability: A Structured Literature Analysis

#corporatebrands #conscientious #brands – what are they? what of them? What is their role (if any) in the #transformational process towards a more #sustainable #society Check out on their #cocreational processes and the danger of #greenwashing @Fachhochschule Salzburg Due to increasing pressure on behalf of #consumers, more and more corporate...

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