Go with the Flow! investigates the role of customer product interaction through Virtual Reality in online shopping . The interaction in Virtual Reality is expected to elicit emotions that positively influence the customers’ purchase intention. The project currently focuses on product presentations of furniture and electrical appliances. For these products, researchers...
Virtual reality (VR) could be a key in bridging the gap between digital and real shopping experiences for online shops. A research team headed by Christine Vallaster from the business administration degree program supports companies on their way towards a virtual online store. Online shopping is convenient, saves time, and...
In April 2018, Robert Zniva from the marketing & relationship management department and Markus Tatzgern from the game development & mixed reality department were invited as experts to the Public Conference of the Federal Army in Felbertal. This year, the Public Conference of the Austrian Federal Army took place with...
