Our three-years EU project ‘CE Responsible. Empowering Social Business in Central Europe’ at FH Salzburg sponsored by Interreg CENTRAL EUROPE Programme comes to an end. We aimed to connect forprofit businesses with an interest in supporting sustainable goals (so-called ‘altruistic entrepreneurs’) and social enterprises that need support in developing their...
#corporatebrands #conscientious #brands – what are they? what of them? What is their role (if any) in the #transformational process towards a more #sustainable #society Check out on their #cocreational processes and the danger of #greenwashing @Fachhochschule Salzburg Due to increasing pressure on behalf of #consumers, more and more corporate...
We are pleased to welcome Earl McKinney from Bowling Green State University as a Fulbright Professor at FH Salzburg. Our new colleague from Ohio will spend the summer semester 2022 at the Business Management Program at FH Salzburg. Earl McKinney from Bowling Green State University in Ohio is the sixth...
What do people look at in an advertisement or on websites? How do consumers search and orient themselves on the sales racks? Eye tracking refers to a market research method, in which an eye camera measures where the viewer’s gaze falls. Eye movements that are imperceptible at first glance say...
Small-scale retail is losing more of its sales. Growing competition from large retailers, business model innovations from these and new players, and the introduction of digital technologies shape today’s retail sector. Small-scale retailers are also confronted with changing customer needs. Imperative for survival in retail in this current market environment...
Can an economic crisis be overcome by strategically devoting yourself to responsibility? A paradox, right? And crisis management and sustainability/CSR don’t play a role here – at least many managers think so. But they do in fact exist: Companies that have emerged successfully from an economic crisis by adapting their...
