The company PALFINGER AG is a loyal and extremely committed cooperation partner in practical projects with the MRM department. Objective of the practical project The main goal of the “Recycle and Relocate” project was market research on the existing recycling and disposal systems in the core markets of Germany, the...
Objective of the practical project What messages of communication are hip and sexy enough to make consumers more aware of how to produce less plastic waste and value water from the faucet more? This question was answered by a group of part-time students from the business administration program under the...
Red Bull gives you wings – everybody knows that! To optimise something concerning Red Bull is a difficult task. Students of the BWI Bachelor programme, led by their coach Arno Kinzinger, attempted to do this: their goal was to improve the Red Bull online shopping experience. And this is what...
Recent years have seen the students at the Kuchl campus learn wicker weaving from Romanies as a sustainable cultural skill. The task this year was provided by Günter Berger, head of the business and management department at the Salzburg University of Applied Sciences in Kuchl: develop a business model for...
This practical project from the department of marketing & relationship management with undergraduate full-time business administration students analyzed whiskey’s potential on the Austrian market, especially in the premium segment. The client was the Salzburg-based company Getränkepool. In addition to creative work such as the creation of vouchers, the students were...
