PALFINGER: Recycle and relocate

The company PALFINGER AG is a loyal and extremely committed cooperation partner in practical projects with the MRM department. Objective of the practical project The main goal of the “Recycle and Relocate” project was market research on the existing recycling and disposal systems in the core markets of Germany, the...

Continue reading

Stick it to the plastic water bottles!

Objective of the practical project What messages of communication are hip and sexy enough to make consumers more aware of how to produce less plastic waste and value water from the faucet more? This question was answered by a group of part-time students from the business administration program under the...

Continue reading

Weave don’t leave – Business model development for refugees

Recent years have seen the students at the Kuchl campus learn wicker weaving from Romanies as a sustainable cultural skill. The task this year was provided by Günter Berger, head of the business and management department at the Salzburg University of Applied Sciences in Kuchl: develop a business model for...

Continue reading

Whiskey – What else?

This practical project from the department of marketing & relationship management with undergraduate full-time business administration students analyzed whiskey’s potential on the Austrian market, especially in the premium segment. The client was the Salzburg-based company Getränkepool. In addition to creative work such as the creation of vouchers, the students were...

Continue reading