Rising urbanization, the loss of nature experiences, demographic change and the rise of diseases are leading to growing demand in health tourism. The Innovation Service for Salzburg (ITG) and its partners extended their invitation to the Alpine health conference “Healing Power of the Alps” in St. Johann im Pongau on...
The National Retail Research Knowledge Exchange Center (NRRKEC) retail symposium takes place at Nottingham Trent University every year. It was that time again in July 2017, with a selection of academics and practitioners from the UK trade dedicated to “Engaging the aging in the retail shopping experience.” Also invited was...
This was Robert Zniva’s tenth consecutive year teaching at the Vienna Children’s University. Together with Eva Lienbacher (Institute for Trade and Marketing at the Vienna University of Economics and Business) and Thomas Reutterer (Institute for Service Marketing, also at the Vienna University of Economics and Business), the event was full...
INTERSPAR GmbH INTERSPAR is active in the food, household goods and non-food sector. It is the largest subsidiary of the SPAR Austria Group. As an operator of hypermarkets and bakeries, INTERSPAR has around 10,000 employees with headquarters in Salzburg. Objective The aim of the project was to test the user-friendliness...
Go with the Flow! investigates the role of customer product interaction through Virtual Reality in online shopping . The interaction in Virtual Reality is expected to elicit emotions that positively influence the customers’ purchase intention. The project currently focuses on product presentations of furniture and electrical appliances. For these products, researchers...
At the beautiful Afritzer See, more than 200 farmers and peasant women met to get new impulses to market their products and services. As a key note speaker, Robert Zniva talked about how direct marketers can learn from retailers in his talk on “New Trends in Trade and Marketing”. The...
