Rising urbanization, the loss of nature experiences, demographic change and the rise of diseases are leading to growing demand in health tourism. The Innovation Service for Salzburg (ITG) and its partners extended their invitation to the Alpine health conference “Healing Power of the Alps” in St. Johann im Pongau on...
The company PALFINGER AG is a loyal and extremely committed cooperation partner in practical projects with the MRM department. Objective of the practical project The main goal of the “Recycle and Relocate” project was market research on the existing recycling and disposal systems in the core markets of Germany, the...
Objective of the practical project What messages of communication are hip and sexy enough to make consumers more aware of how to produce less plastic waste and value water from the faucet more? This question was answered by a group of part-time students from the business administration program under the...
The National Retail Research Knowledge Exchange Center (NRRKEC) retail symposium takes place at Nottingham Trent University every year. It was that time again in July 2017, with a selection of academics and practitioners from the UK trade dedicated to “Engaging the aging in the retail shopping experience.” Also invited was...
This was Robert Zniva’s tenth consecutive year teaching at the Vienna Children’s University. Together with Eva Lienbacher (Institute for Trade and Marketing at the Vienna University of Economics and Business) and Thomas Reutterer (Institute for Service Marketing, also at the Vienna University of Economics and Business), the event was full...
INTERSPAR GmbH INTERSPAR is active in the food, household goods and non-food sector. It is the largest subsidiary of the SPAR Austria Group. As an operator of hypermarkets and bakeries, INTERSPAR has around 10,000 employees with headquarters in Salzburg. Objective The aim of the project was to test the user-friendliness...
