On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program. Florian Resinger, marketing manager for Central and Southeastern Europe at BMW, visited the course and took the students into the fascinating world of automotive engineering...
The National Retail Research Knowledge Exchange Center (NRRKEC) retail symposium takes place at Nottingham Trent University every year. It was that time again in July 2017, with a selection of academics and practitioners from the UK trade dedicated to “Engaging the aging in the retail shopping experience.” Also invited was...
Lecture at the University of Stirling Robert Zniva of the Marketing & Relationship Management Department presented his research at one of Scotland’s best universities. Stirling is a small town west of Edinburgh known for William Wallace (Braveheart) who suffered a bitter defeat at the hands of the English army. In...
Business administration students at the Salzburg University of Applied Sciences (this was part of a sales management course) were in attendance on March 17th, 2018 for our second day trip to Giesinger Bräu in Munich. Giesinger Bräu is the newest and smallest of the Munich breweries, and made itself available...
