#corporatebrands #conscientious #brands – what are they? what of them? What is their role (if any) in the #transformational process towards a more #sustainable #society Check out on their #cocreational processes and the danger of #greenwashing @Fachhochschule Salzburg Due to increasing pressure on behalf of #consumers, more and more corporate...
On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program. Florian Resinger, marketing manager for Central and Southeastern Europe at BMW, visited the course and took the students into the fascinating world of automotive engineering...
Economics has a proud tradition of more than 250 years at the University of Vienna. With more than 4,000 students, the faculty of economics has grown to become one of the most renowned research and educational institutions in Europe. Robert Zniva also completed his master’s degree in international business administration...
Initiated by Robert Zniva and Ingrid Hovdar-Stojakovic, the summer school of the University of Oregon attended the Salzburg University of Applied Sciences on June 12th. After a lecture on the topic of trade and consumer behavior, the US students were able to check out the Urstein campus and the work...
This was Robert Zniva’s tenth consecutive year teaching at the Vienna Children’s University. Together with Eva Lienbacher (Institute for Trade and Marketing at the Vienna University of Economics and Business) and Thomas Reutterer (Institute for Service Marketing, also at the Vienna University of Economics and Business), the event was full...
Lecture at the University of Stirling Robert Zniva of the Marketing & Relationship Management Department presented his research at one of Scotland’s best universities. Stirling is a small town west of Edinburgh known for William Wallace (Braveheart) who suffered a bitter defeat at the hands of the English army. In...
