Finally out – our latest brochure on #Joining #Forces – The Impact of Responsible Business

Our three-years EU project ‘CE Responsible. Empowering Social Business in Central Europe’ at FH Salzburg sponsored by Interreg CENTRAL EUROPE Programme comes to an end. We aimed to connect forprofit businesses with an interest in supporting sustainable goals (so-called ‘altruistic entrepreneurs’) and social enterprises that need support in developing their...

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Co-Creation of Conscientious Corporate Brands – Facilitating Societal Change Towards Sustainability: A Structured Literature Analysis

#corporatebrands #conscientious #brands – what are they? what of them? What is their role (if any) in the #transformational process towards a more #sustainable #society Check out on their #cocreational processes and the danger of #greenwashing @Fachhochschule Salzburg Due to increasing pressure on behalf of #consumers, more and more corporate...

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Eye Tracking

What do people look at in an advertisement or on websites? How do consumers search and orient themselves on the sales racks? Eye tracking refers to a market research method, in which an eye camera measures where the viewer’s gaze falls. Eye movements that are imperceptible at first glance say...

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Entrepreneurial Resilience and Collaborative Engagement in Digital Marketing Tools in the Form of Virtual Reality / Augmented Reality: An Analysis of Small-Scale Stationary Retail in Austria

Small-scale retail is losing more of its sales. Growing competition from large retailers, business model innovations from these and new players, and the introduction of digital technologies shape today’s retail sector. Small-scale retailers are also confronted with changing customer needs. Imperative for survival in retail in this current market environment...

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BMW visits the marketing department

On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program. Florian Resinger, marketing manager for Central and Southeastern Europe at BMW, visited the course and took the students into the fascinating world of automotive engineering...

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