Palfinger stands worldwide for the most innovative, reliable and economical lifting solutions on commercial vehicles and in the maritime sector. As a multinational group of companies headquartered in Salzburg, Austria, the Palfinger Group has manufacturing and assembly sites in Europe, North and South America, and Asia, as well as more...
Virtual reality (VR) could be a key in bridging the gap between digital and real shopping experiences for online shops. A research team headed by Christine Vallaster from the business administration degree program supports companies on their way towards a virtual online store. Online shopping is convenient, saves time, and...
This practical project from the department of marketing & relationship management with undergraduate full-time business administration students analyzed whiskey’s potential on the Austrian market, especially in the premium segment. The client was the Salzburg-based company Getränkepool. In addition to creative work such as the creation of vouchers, the students were...
Business administration students at the Salzburg University of Applied Sciences (this was part of a sales management course) were in attendance on March 17th, 2018 for our second day trip to Giesinger Bräu in Munich. Giesinger Bräu is the newest and smallest of the Munich breweries, and made itself available...
In April 2018, Robert Zniva from the marketing & relationship management department and Markus Tatzgern from the game development & mixed reality department were invited as experts to the Public Conference of the Federal Army in Felbertal. This year, the Public Conference of the Austrian Federal Army took place with...
A cooperation with the Salzburger Landeskliniken (SALK) The Salzburg state hospitals (SALK) are the largest health service provider in Salzburg, consisting of the Paracelsus Private University Medical Center in the central region (Landeskrankenhaus Salzburg and Christian-Doppler-Klinik), the associated state clinics St. Veit, Hallein and Tamsweg, the university institute for preventive...
