The understanding that urban brand management is a complex and social, uncontrollable process has arrived in the literature and is being adopted by practitioners in public institutions. Due to a lack of research, it’s not clear what the link between urban brand management and population initiatives or media is. This...
2nd Annual Meeting of the Institute for Applied Research on Aging From 21 to 23 September, the annual IARA conference on “Constructing and shaping aging in rural life” took place for the second time. Robert Zniva from the Department of Marketing and Relationship Management of FH Salzburg was also present...
At the beautiful Afritzer See, more than 200 farmers and peasant women met to get new impulses to market their products and services. As a key note speaker, Robert Zniva talked about how direct marketers can learn from retailers in his talk on “New Trends in Trade and Marketing”. The...
Lecture at the University of Stirling Robert Zniva of the Marketing & Relationship Management Department presented his research at one of Scotland’s best universities. Stirling is a small town west of Edinburgh known for William Wallace (Braveheart) who suffered a bitter defeat at the hands of the English army. In...
Robert Zniva wins the special 2017 ECR student award On November 16th, 2017, Robert Zniva received the special award for his dissertation at the ECR Day in the Pyramid Vösendorf. ECR stands for efficient consumer response and sees itself as a neutral platform for the consumer goods industry where members...
Recent years have seen the students at the Kuchl campus learn wicker weaving from Romanies as a sustainable cultural skill. The task this year was provided by Günter Berger, head of the business and management department at the Salzburg University of Applied Sciences in Kuchl: develop a business model for...
