The National Retail Research Knowledge Exchange Center (NRRKEC) retail symposium takes place at Nottingham Trent University every year. It was that time again in July 2017, with a selection of academics and practitioners from the UK trade dedicated to “Engaging the aging in the retail shopping experience.” Also invited was...
Initiated by Robert Zniva and Ingrid Hovdar-Stojakovic, the summer school of the University of Oregon attended the Salzburg University of Applied Sciences on June 12th. After a lecture on the topic of trade and consumer behavior, the US students were able to check out the Urstein campus and the work...
This was Robert Zniva’s tenth consecutive year teaching at the Vienna Children’s University. Together with Eva Lienbacher (Institute for Trade and Marketing at the Vienna University of Economics and Business) and Thomas Reutterer (Institute for Service Marketing, also at the Vienna University of Economics and Business), the event was full...
INTERSPAR GmbH INTERSPAR is active in the food, household goods and non-food sector. It is the largest subsidiary of the SPAR Austria Group. As an operator of hypermarkets and bakeries, INTERSPAR has around 10,000 employees with headquarters in Salzburg. Objective The aim of the project was to test the user-friendliness...
As chief internal sales and customer service manager, I am employed by Walter Stauffenberg GmbH & Co. KG in Werdohl, Germany. In addition, I have been working as a lecturer at the University of Applied Sciences Kufstein since 2016 and teach the course “Sales & Customer Relationship Management.” I am...
Go with the Flow! investigates the role of customer product interaction through Virtual Reality in online shopping . The interaction in Virtual Reality is expected to elicit emotions that positively influence the customers’ purchase intention. The project currently focuses on product presentations of furniture and electrical appliances. For these products, researchers...
