BMW visits the marketing department

On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program. Florian Resinger, marketing manager for Central and Southeastern Europe at BMW, visited the course and took the students into the fascinating world of automotive engineering...

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PALFINGER: Recycle and relocate

The company PALFINGER AG is a loyal and extremely committed cooperation partner in practical projects with the MRM department. Objective of the practical project The main goal of the “Recycle and Relocate” project was market research on the existing recycling and disposal systems in the core markets of Germany, the...

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Visiting the University of Vienna

Economics has a proud tradition of more than 250 years at the University of Vienna. With more than 4,000 students, the faculty of economics has grown to become one of the most renowned research and educational institutions in Europe. Robert Zniva also completed his master’s degree in international business administration...

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Stick it to the plastic water bottles!

Objective of the practical project What messages of communication are hip and sexy enough to make consumers more aware of how to produce less plastic waste and value water from the faucet more? This question was answered by a group of part-time students from the business administration program under the...

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Managing a company crisis through strategic corporate social responsibility: A practice-based analysis

Can an economic crisis be overcome by strategically devoting yourself to responsibility? A paradox, right? And crisis management and sustainability/CSR don’t play a role here – at least many managers think so. But they do in fact exist: Companies that have emerged successfully from an economic crisis by adapting their...

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