On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program. Florian Resinger, marketing manager for Central and Southeastern Europe at BMW, visited the course and took the students into the fascinating world of automotive engineering and mobility. In addition to topics such as strategic planning and implementation of marketing activities, the students were also introduced to the complexity of the mobility business and the challenges of our time. It was a great lecture. Thank you so much for this exciting morning!
