This was Robert Zniva’s tenth consecutive year teaching at the Vienna Children’s University. Together with Eva Lienbacher (Institute for Trade and Marketing at the Vienna University of Economics and Business) and Thomas Reutterer (Institute for Service Marketing, also at the Vienna University of Economics and Business), the event was full of funny and interesting information about advertising and market research. With the help of several experiments, the young students found out why marketing is an important function of companies, and learned the tricks companies use to connect with children. Fun was had at the “Why do cars talk, are bears really gummi, and do purple cows exist?” morning. We would also like to thank our sponsors Manner and Vöslauer whose products helped make the lessons clear to the young students.