The understanding that urban brand management is a complex and social, uncontrollable process has arrived in the literature and is being adopted by practitioners in public institutions. Due to a lack of research, it’s not clear what the link between urban brand management and population initiatives or media is. This gap is discussed in the article “The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city of Munich (Germany)”. This paper is the result of a qualitative study by department head Christine Vallaster with researchers from the Copenhagen Business School (CBS), and published in the journal Cities.