The largest European scientific marketing conference EMAC took place in Glasgow from May 29th to June 1st, 2018.
The “Brand co-creation: Innovation Opportunities and Ethical Challenges” special session saw the head of the marketing department Christine Vallaster present a paper on the question of how hybrid companies (i.e. profit-oriented enterprises that also provide social/ecological value for society) manage their innovation processes. Check out the link to the special session and its contributions here. Proud to be part of the brand meaning group of the Copenhagen Business School Network.