Lecture at the University of Stirling
Robert Zniva of the Marketing & Relationship Management Department presented his research at one of Scotland’s best universities.
Stirling is a small town west of Edinburgh known for William Wallace (Braveheart) who suffered a bitter defeat at the hands of the English army. In addition to this historic moment, Stirling is also known for its university, which is one of the top 50 young universities in the world and also considered one of the most beautiful universities in the UK. Robert Zniva from the Department of MRM presented results of his previous research projects as part of the Research Seminar of the Retail and Marketing Division.