In April 2018, Robert Zniva from the marketing & relationship management department and Markus Tatzgern from the game development & mixed reality department were invited as experts to the Public Conference of the Federal Army in Felbertal.
This year, the Public Conference of the Austrian Federal Army took place with the support of researchers from the Salzburg University of Applied Sciences. Markus Tatzgern spoke about the historical development of virtual realities and shed light on the possibilities of using virtual reality and augmented reality applications. Robert Zniva presented scientific findings on the topic of brand management and consumer psychology, analyzing the communication efforts of the army from a socio-technical perspective. The findings were discussed with the participants at a joint working lunch.