2nd Annual Meeting of the Institute for Applied Research on Aging
From 21 to 23 September, the annual IARA conference on “Constructing and shaping aging in rural life” took place for the second time.
Robert Zniva from the Department of Marketing and Relationship Management of FH Salzburg was also present this year. In his speech, he explained why special age concepts in marketing lead to economic failure. In addition to this more business-related topic, the conference dealt with a broad field starting with psychological topics such as stereotypes and wisdom, sociological topics such. Impact of the environment and society on the sense of security, up to technical issues of Ambient Assisted Living.