Our three-years EU project ‘CE Responsible. Empowering Social Business in Central Europe’ at FH Salzburg sponsored by Interreg CENTRAL EUROPE Programme comes to an end....

#corporatebrands #conscientious #brands – what are they? what of them? What is their role (if any) in the #transformational process towards a more #sustainable #society...

We are pleased to welcome Earl McKinney from Bowling Green State University as a Fulbright Professor at FH Salzburg. Our new colleague from Ohio will...

What do people look at in an advertisement or on websites? How do consumers search and orient themselves on the sales racks? Eye tracking refers...

Small-scale retail is losing more of its sales. Growing competition from large retailers, business model innovations from these and new players, and the introduction of...

On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program....

Rising urbanization, the loss of nature experiences, demographic change and the rise of diseases are leading to growing demand in health tourism. The Innovation Service...

The company PALFINGER AG is a loyal and extremely committed cooperation partner in practical projects with the MRM department. Objective of the practical project The...

Economics has a proud tradition of more than 250 years at the University of Vienna. With more than 4,000 students, the faculty of economics has...