What do people look at in an advertisement or on websites? How do consumers search and orient themselves on the sales racks? Eye tracking refers...
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Small-scale retail is losing more of its sales. Growing competition from large retailers, business model innovations from these and new players, and the introduction of...
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On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program....
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Rising urbanization, the loss of nature experiences, demographic change and the rise of diseases are leading to growing demand in health tourism. The Innovation Service...
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The company PALFINGER AG is a loyal and extremely committed cooperation partner in practical projects with the MRM department. Objective of the practical project The...
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Economics has a proud tradition of more than 250 years at the University of Vienna. With more than 4,000 students, the faculty of economics has...
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Objective of the practical project What messages of communication are hip and sexy enough to make consumers more aware of how to produce less plastic...
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Can an economic crisis be overcome by strategically devoting yourself to responsibility? A paradox, right? And crisis management and sustainability/CSR don’t play a role here...
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The National Retail Research Knowledge Exchange Center (NRRKEC) retail symposium takes place at Nottingham Trent University every year. It was that time again in July...