What do people look at in an advertisement or on websites? How do consumers search and orient themselves on the sales racks? Eye tracking refers...

Small-scale retail is losing more of its sales. Growing competition from large retailers, business model innovations from these and new players, and the introduction of...

On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program....

Rising urbanization, the loss of nature experiences, demographic change and the rise of diseases are leading to growing demand in health tourism. The Innovation Service...

The company PALFINGER AG is a loyal and extremely committed cooperation partner in practical projects with the MRM department. Objective of the practical project The...

Economics has a proud tradition of more than 250 years at the University of Vienna. With more than 4,000 students, the faculty of economics has...

Objective of the practical project What messages of communication are hip and sexy enough to make consumers more aware of how to produce less plastic...

Can an economic crisis be overcome by strategically devoting yourself to responsibility? A paradox, right? And crisis management and sustainability/CSR don’t play a role here...

The National Retail Research Knowledge Exchange Center (NRRKEC) retail symposium takes place at Nottingham Trent University every year. It was that time again in July...