Our three-years EU project ‘CE Responsible. Empowering Social Business in Central Europe’ at FH Salzburg sponsored by Interreg CENTRAL EUROPE Programme comes to an end....
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#corporatebrands #conscientious #brands – what are they? what of them? What is their role (if any) in the #transformational process towards a more #sustainable #society...
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We are pleased to welcome Earl McKinney from Bowling Green State University as a Fulbright Professor at FH Salzburg. Our new colleague from Ohio will...
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What do people look at in an advertisement or on websites? How do consumers search and orient themselves on the sales racks? Eye tracking refers...
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Small-scale retail is losing more of its sales. Growing competition from large retailers, business model innovations from these and new players, and the introduction of...
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On May 27th, students of the strategic marketing master’s course had the opportunity to benefit from the experience of graduates of the BWI degree program....
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Rising urbanization, the loss of nature experiences, demographic change and the rise of diseases are leading to growing demand in health tourism. The Innovation Service...
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The company PALFINGER AG is a loyal and extremely committed cooperation partner in practical projects with the MRM department. Objective of the practical project The...
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Economics has a proud tradition of more than 250 years at the University of Vienna. With more than 4,000 students, the faculty of economics has...