Go with the Flow! investigates the role of customer product interaction through Virtual Reality in online shopping . The interaction in Virtual Reality is expected to elicit emotions that positively influence the customers’ purchase intention. The project currently focuses on product presentations of furniture and electrical appliances. For these products, researchers from the Salzburg University of Applied Sciences developed the online purchasing platform “Shop-Suey” in which you can try to “Go with the flow”.
Would like to try? Go and find us in Room HS 017, 4:45 p.m.